Toyota Aygo

This was a great project done at Apt way back in 2004 (i think) for the launch of Toyota Aygo.

Toyota wanted to target a young audience and focus on the ability to customize the car and it’s unique finance options.

We ended up creating a campaign site with an online design tool where the users could paint and draw on the car in a pseudo 3d-space. The designs where entered into a contest, and the winner actually got the car in his/hers own design. To complement the site we also created banner-ads, fashioned as a parking lot, feeding in the latest designs submitted.

This was a big ass job back in 2000-and-something, and there was a huge team involved in this job – so sorry for not mentioning all of you here. To read up on the job and everyone involved click here, or check out an archived version of the site here.

(Please keep in mind that this is an old site, and everything might not work as expected)